The Leadership Club™ (TLC)

The Leadership Club™ (TLC)

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The Leadership Club™ (TLC)
The Leadership Club™ (TLC)
The Ultimate Post-Settlement List for Real Estate Leaders
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The Ultimate Post-Settlement List for Real Estate Leaders

Ready to start the next of success for you and your team? Here's a ton of help.

Matthew Ferrara's avatar
Matthew Ferrara
Aug 16, 2024
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The Leadership Club™ (TLC)
The Leadership Club™ (TLC)
The Ultimate Post-Settlement List for Real Estate Leaders
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For months, you, me and countless colleagues in the real estate industry have been producing lessons, systems, tools, and tips to help you turn the “settlement date” into the “starting date” for your next chapter of success. Here’s an incredible list of goodies just in case you missed them. Be sure to share it, too!

Articles for a Strong Leadership Mindset

  • What Optimists Know about Success https://theleadershipclub.substack.com/p/optimism

  • Overcoming Burnout and Rekindling Growth https://theleadershipclub.substack.com/p/burnout

  • The Secret to Building Change-Readiness https://theleadershipclub.substack.com/p/readiness

  • How to Create Aha Moments for Change https://theleadershipclub.substack.com/p/aha

Important Ways Leaders Navigate Change

  1. Help people connect change to their intrinsic values. Use communications to remind them of personal goals, desires, and even company cultural values or industry beliefs. Demonstrate how dealing with the change helps them become more of who they wish to be, and achieve things they wish to accomplish.

  2. Communicate empathy for their feelings, such as shock, fear or denial. Remember the change curve (Coaching Call #1, TLC Deep Dive Discussion) and the importance of taking each stage of change slowly. Don’t jump ahead quickly: Some people need more reassurance than training, to reach commitment.

  3. Provide tools to identify gaps in their abilities for future requirements. Create quizzes or role-plays where people can test their knowledge: Include situations in which they practice succeeding. More experience creates more control and greater commitment to moving forward.

  4. Vary communication techniques for different learning styles. Some people are motivated by praise and recognition; others prefer to quietly learn through reflection and individual practice. A memo encourages people from their inbox; a Zoom meeting offers an opportunity to engage participants in making progress.

  5. Make tools motivational, too: Transform job aids, checklists, spreadsheets, forms, and training into ways to address the change while reinforcing the progress being made.

  6. Change up your methodology, not your message. To solidify commitment, be “a broken record” of a few simple messages. Stamina, not variety, matters here. Don’t develop twenty different stories: What people need is repetition twenty times to build familiarity and comfort.

  7. Create tripwires to interrupt old habits. Sometimes commitment requires direct behavioral change. Think of it like requiring people to change passwords: If companies didn’t do it, we’d all have one password for every site for twenty years — what a dangerous risk! The same is true for fostering commitment to dealing with change: You have to create a tripwire and alter a tiny but important habit.

  8. Use competitions, games, and rewards. Make change fun, by tapping into people’s competitive mindset and desire for rewards. People stay the course if they’re gaining points in a game, winning small benefits along the way, or wish to demonstrate their performance amongst peers. Sustain engagement with encouragement as much as required.

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Recordings, Webinars, and Digital Downloads

These are the key videos, spreadsheets, and PDFs that will help you role-play consumer dialogues, navigate change, adjust sales strategies, advise your salespeople and staff, and practice healthy retention techniques. 👇👇👇

  • Five Things Brokers Need to Do Today https://theleadershipclub.substack.com/p/5things

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