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TLC Mastermind 46 - Staying Ahead of the Competition, Success Stories & a Little Data

The Leadership Club™ (TLC) Mastermind Coaching Call with Matthew Ferrara (May 19, 2025) Helping Agents to Swim, Instead of Surf in today's market conditions.

This week’s recording, notes, and resources from The Leadership Club™ (TLC) Monday Mastermind

Some great success stories were shared as well as what exactly Effective Leaders are doing to keep their people a step ahead of the competition.

This week’s Insight: Developing Others

We discussed how effective leaders can practically lead agents to keep ahead of the competition. The conditions of the real estate market in the recent past have proven to be a bit abnormal, and there have been agents who have been riding the wave of the multiple offers, sold-in-24-hours, and homes as-is for their known career.

But since that wave has passed and the seas of the market have calmed, some of these agents maybe feeling a bit bummed that leads, listings, and business isn’t rushing in.

(👆Watch the full video at the top.👆)

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Effective Leaders keep their people a step ahead of the competition.

Shift from “riding the wave” to swimming the“skills-powered” success market.

Practical Ways to Help Your Agents Stay Ahead of the Competition

Important Data: What do consumers want/need from their next agent? And what are competitors doing that needs to be addressed?

🌼 Summer is the time to plant more seeds 🌼

Think Pumpkins 🎃, Not Turkey 🦃

Encourage agents to plant more seeds now. The summer is both a harvest and a planting season, with other’s “vacate” the market in July and August. Encourage agents to sow seeds now to finish the year strong before Halloween, not the Traditional Thanksgiving, timeline. Business done by Pumpkins not Turkey.

👇👇 👇Powerful Urgency Tools - A list and links of our favorite tools

The most convincing voice is in their own heads!

A-ha tools include:

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