(Only seeing the short clip? Sign in to Substack to watch the full episode.)
Here’s this week’s recording, notes, and resources from The Leadership Club™ Monday Mastermind and Coaching Call
Please take 3 mins to complete this Survey about TLC: https://tinyurl.com/tlcsays
This Week’s Mastermind Discussion
On this week’s call, we discussed which stats members are monitoring with regard to sales, marketing and talent-attraction strategies. Participants shared ideas, including:
Key sales prices, especially sold prices
Monitoring for-sale and price-reduction figures is helpful; but keeping an eye on sold prices is important to explaining where absolute market values remain
Comparing local consumer stats to the state and national trends, to provide agents with hyper-local insights into buyers and sellers demographics
Using sites like Datausa.io and other research websites where you can find consistent and zip code-level consumer data
Internal engagement stats, especially when agents are participating in company initiatives, learning, philanthropy and sales activities
Looking at sales by loan times, like cash vs finance
Final sales price by co-broke compensation offered/not-offered and seller concessions
Thanks to everyone for contributing their great ideas to the Mastermind conversation!
This Week’s Leadership Insight:
Five Key Consumer Stats that will Impact Sales, Marketing and Recruiting
Seller Stats:
typical age: 63 (highest ever)
tenure in home: 10 years
Buyer Stats:
first time buyers: 24%
median age: 38 (all time high)
repeat buyers: 61 (all time high)
Why do these stats matter?
With these stats (or the hyperlocal versions of these numbers for your exact market), leaders can adjust your business planning and agent guidance based upon actual consumers in the market, not the “projected” or “supposed” consumer in the marketplace.
