0:00
/
0:00
Preview

TLC Mastermind 40 - Storytelling, Your Leadership Power Tool, 4 Storytelling Methods

The Leadership Club™ (TLC) Mastermind Coaching Call with Matthew Ferrara (February 17, 2025) - Why Storytelling is your Leadership Power Tool and 4 Effective Models of Storytelling

(Only seeing the short clip? Sign in to Substack to watch the full episode.)

This week’s recording, notes, and resources from The Leadership Club™ (TLC) Monday Mastermind

One Story You Need to Tell Today: What success looks like going forward…

This week’s Insight: Leadership Storytelling

As you know, I love to use stories (and my photography by extension) to convey ideas, inspire growth, and create memorable or notable learning experiences. In this week’s TLC call, I shared how Storytelling can be your Leadership Power Tool to engage, simplify, inspire/motivate, transmit culture, build trust, and share insights.

Storytelling works because it’s emotional, memorable, clear, concise, easy to understand, and keeps things consistent.

You may even already be using storytelling to:

We covered four different methods of storytelling. So grab a pen and paper and watch these mini-clips from the session. You can also watch the full episode at the top of the page.


Four Methods of Storytelling

  1. Feel, felt, found

  2. Hero’s Journey

  3. Pixar

  4. TLC Effective Model

#1 Feel, Felt, Found Storytelling

We’ve all heard this format/method of storytelling. It’s also known as the “infomercial model”

  •  “I understand how you feel...”

  • “Others felt that way when...”

  • “What they found was...”

(…and of course, the implied “but wait! There’s more!)

#2 Hero’s Journey Storytelling

This model can be found in many classic stories, from Luke Skywalker to Frodo Baggins, to Harry Potter, we can see how the hero’s journey can lead us through a series of phases that carry the main character through changes or challenges and envision triumph at the end.

👇2 more clips about the Pixar and TLC Effective Storytelling Models and Matthew’s Storytelling Tips👇

This post is for paid subscribers