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Here’s the recording, session notes, and resources.
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This week’s Mastermind Discussion focused on driving growth before the end of the year:
Ideas for igniting growth for the Fall 2024 and early 2025 (00:05:13):
Host a “Gratitude Pie” event for clients and sphere of influence, inviting them to the office to pick up a choice of Thanksgiving pie
Intense focus on recruiting and retention, as agents evaluate their year and explore better options with your firm (More Recruiting/Retention Resources)
Staying focused on driving new skills and adaptation in the post-NAR settlement landscape; keep training, practicing, and refining new buyer agency skills
Creating Networking opportunities by attending events, conferences, and training workshops to connect with your team, industry colleagues, and potential recruits
Business planning to help agents shift their mix of business towards listings
Reading Dynamic Drive for 2025 by Molly Fletcher
Hosting Agent appreciation events like office luncheons, attending events together and face-to-face time to express gratitude to agents and staff
Implementing Recruiting programs with bonuses for agents who recommend potential new colleagues for the office
Attending the RRC Certified Residential RE Probate Specialist course to expand the sphere of influence and potential referral/lead sources
This week’s Leadership Insight explored the “Reinvention Pitfalls” that Distract Salespeople during Business Planning (00:19:57)
Keep an eye out during business planning for "the reinvention trap” where agents try to “reset” too much and trade proven sales behaviors for “shiny things” and novelty.
Reinforce the benefits of focusing on strengths before completely redesigning things (like their marketing, websites, presentations, etc.) While adding new activities and upgrading content can be helpful, wholesale reinvention leads people astray by undermining consistency, momentum, and proven performance
Leverage the Pareto Rule, where 20% of efforts lead to 80% of results; ensure business plans maximize the 20% best behaviors for sales growth and emphasize stamina over start/stop temptations.
Check out “212 The Movie” and book to discover the incredible power of “1 degree of difference” (I used to play this clip in every management class years ago; It was produced over a decade ago, and it’s still a great insight for one simple truth!”
