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TLC Mastermind 28 - NAR Tech Survey, Back to Basics in Training, AI Best Practices

The Leadership Club™ (TLC) Mastermind Coaching Call with Matthew Ferrara (October 28, 2024) - NAR Tech Survey, Back to Basics in Training, AI Best Practices

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Here’s this week’s recording, notes, and resources from The Leadership Club™ Monday Mastermind and Coaching Call

Quick Notes:

  • Please take 3 mins to complete this Survey about TLC: https://tinyurl.com/tlcsays

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    • Deep Dive: November 1 @ 12 PM PST / 3 PM EST (60 mins). The topic will be Talent Attraction, Development and Retention

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This Week’s Mastermind Discussion

On this week’s call, we discussed: What technology is making the biggest impact in your business at this time? Participants shared what they are doing, including:

  • MoxiWorks software, email, CRM, and tools.

  • ActivePipe, Courted, etc.

  • AI - ChatGPT, Copilot, etc.

  • Direct Email is still reliable for connecting directly to people.

Kudos to the participants who shared what’s working for them.

This week’s Leadership Focus: Technology and its Impact

  • Results and insights from the NAR technology-specific survey, May 2024

  • Although there is seemingly new tech all the time, 47% of Realtors say they are most interested in learning more about the improved use of current technologies over the 33% who said they wanted to learn more about emerging technologies.

  • Using AI best practices to leverage:

    • Generate a list of prompts for agents to leverage AI to assist

    • Use AI as an enhancement to the process, not as your replacement

    • AI can help get you started or provide more ideas

    • AI is a really smart intern who can assist, but not execute the final product

Any new technology should add to the business practices to improve upon what we’re doing already, not to replace the human element.

Full Slides from NAR Technology Survey

Scroll down for more insights we covered in this episode from the NAR Technology Survey, May 2024 with the 2023 comparisons. 46,625 active REALTORs responded and can give you some insight into technology development for your agents.

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The Leadership Club™ (TLC)
The Leadership Club Podcast™ with Matthew Ferrara
Matthew Ferrara's weekly coaching call, newsletter and tools for company owners, leaders and managers. Learn how to navigate change, drive growth, develop talent, leverage technology and improve results.